Aug 01
Wikipedia formulerar på ett bra sätt vad som innefattas i begreppet Ambient Media.
Läs allt under länken nedan:
http://en.wikipedia.org/wiki/Ambient_media
The following are some reasons for the growth of ambient media:
- A decline in the power of traditional media.
- A greater demand for point-of-sale communications.
- Its ability to offer precise audience targeting.
- Its general versatility.